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Marina Trypolskaya
Marina Trypolskaya
Marina Trypolskaya
Marina Trypolskaya
mari@splitmetrics.com
Marina is a mobile app marketing professional with a decade of expertise in App Store Optimization.
All articles by author
21.03.2023
9 min read

How to use AI for app marketing

In 2023, app publishers can leverage AI for marketing to improve their app rankings and conversion rates in the app stores, create effective ad campaigns, and ultimately drive more downloads and revenue. In this article, we will explore the various ways in which AI can enhance ASO, UA, monetization, and Retention and give you practical examples of how to use AI for marketers. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
02.03.2023
8 min read

ASO news for February 2023

Google started beta-testing of Privacy Sandbox in Google Play. Apple added peer group benchmarks in App Analytics. Asodesk introduced Keyword Explorer 2.0 with 9 new features. Read the latest App Store Optimization news from the App Store, Google Play, and Asodesk in our February digest. Read more

Lorenzo Rossi
Lorenzo Rossi
Lorenzo Rossi
Lorenzo Rossi
lorenzo@rplg.io
Co-Founder and Head of Growth at REPLUG. Lorenzo is a Mobile Marketing veteran. He has worked in leading companies such as Zalando, LOVOO, and Free2Move, where he gained unique experience in scaling mobile app marketing activities and retention strategies.
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23.02.2023
10 min read

Winning UA strategy for your app in 2023

The realm of paid User Acquisition (UA) has become increasingly challenging, with tracking limitations, growing competition, changes in user behavior, and inefficient spending posing more problems to developers. To achieve optimal outcomes for your app's paid user acquisition in 2023, it's essential to reconsider and structure your approach. You can learn how to accomplish this through a 5-step paid UA system by reading further. Read more

Alice Muir
Alice Muir
Alice Muir
Alice Muir
alice.muir@phiture.com
Alice started her career by launching a women’s electronic music magazine back in 2010, which was a gateway into the world of mobile marketing and digital publishing. Now she works at Phiture, helping apps improve their retention and CRM strategies. Since working at Phiture, Alice has gained experience across many products and service verticals, from health & fitness to fintech, photography, and music.
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16.02.2023
8 min read

In-app subscription optimization strategy for 2023: how to increase app revenue

If you spend a lot of money on attracting new users, but they do not end up buying subscriptions for your app, then you need to optimize your subscription funnel. Learn how to develop the best strategy to maximize your app subscriptions and increase app revenue. Read more

Vladimir Fedulkin
Vladimir Fedulkin
Vladimir Fedulkin
Vladimir Fedulkin
vladimir_f@asodesk.com
I have been designing digital products since 2012. At Asodesk, I basically design everything. In my work, I always try to present complex interfaces in a simple way.
All articles by author
13.02.2023
4 min read

Keyword Explorer 2.0: history of metrics, dual search results, analysis by country

Discover the latest update of Keyword Explorer — a tool for analyzing search results from the App Store and Google Play. You can now monitor the evolution of key metrics, evaluate brand-related queries, calculate the average estimated installs per query, compare search results between app stores on one unified chart, and much more! Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
01.02.2023
6 min read

ASO news for January 2023

Apple increased App Store prices for the United Kindom, South Africa, Norway, Hungary, among other countries. Google now allows you to control when changes to your app are sent for review with new Play Console features. Read the most important App Store Optimization news from January about the App Store, Google Play, and Asodesk in our digest. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
29.12.2022
6 min read

ASO news for December: final digest of 2022

Apple announced its biggest pricing update in the App Store and added 700 new pricing points. Google clarified rules regarding Target API Level policy. Read all the major ASO news from Google Play and App Store for December in the last digest of 2022. Read more

Alexander Vereshchagin
Alexander Vereshchagin
Alexander Vereshchagin
Alexander Vereshchagin
avtrener@gmail.com
Alexander Vereshchagin, ASO Lead at Angle Connect. Alexander does ASO for foreign markets — primarily for East Asia. He works daily with 10 languages and adapts ASO to different cultures. Since 2016, he has been the author of books in the publishing houses “IPIO” and “Exmo”.
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08.12.2022
9 min read

How to get started with alternative app stores: AppGallery, GetApps, and the Samsung Galaxy Store

To master new markets and increase profits, developers can turn to popular alternatives to Google Play. In this article, we'll talk about how to work with AppGallery, GetApps, and the Samsung Galaxy Store. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
02.12.2022
9 min read

ASO news digest for November 2022

Apple announced live presentations and Q&A sessions with experts. Google added new core vitals that influence app visibility on Google Play. Asodesk now allows you to see search results in four ASO tools with the Explore button. Read all the important App Store Optimization news from Google Play, App Store, and Asodesk in our digest. Read more

Vladimir Fedulkin
Vladimir Fedulkin
Vladimir Fedulkin
Vladimir Fedulkin
vladimir_f@asodesk.com
I have been designing digital products since 2012. At Asodesk, I basically design everything. In my work, I always try to present complex interfaces in a simple way.
All articles by author
29.11.2022
2 min read

You can now see search results for a keyword within four ASO tools with the Explore button

Checking search results for a keyword has become even easier and faster. You no longer need to navigate to Keyword Explorer: just click on the Explore button, which we have added to some ASO tools. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
22.11.2022
17 min read

How to conduct an ASO audit for your app page in the App Store and Google Play

If your App Store Optimization is not effective enough, you need to conduct an ASO audit. It will help to find what is wrong with your ASO strategy and how you can improve it. In our latest article, we give an ASO audit checklist for your app page in Google Play and the App Store. Read more

Julia Suliagina
Julia Suliagina
Julia Suliagina
Julia Suliagina
is@asodesk.com
Asodesk Content Manager. She writes newsletters and articles in blog. Make all complex topics in ASO easy and interesting.
All articles by author
03.11.2022
9 min read

ASO news digest for October 2022

Apple updated its App Store guidelines. Google introduced 5 updates that can help you to better understand your app’s delivery performance. Asodesk released a global market research on which apps need ASO. Read the most important App Store Optimization news from October about the App Store, Google Play, and Asodesk in our digest. Read more