ASO news digest for August 2024
Apple requires trader status for EU apps to comply with the Digital Services Act. Google is testing a trending searches feature on Google Play's search screen. AltStore PAL is now available for free. Read more
ASO news digest for July 2024
Google introduced collections, AI app comparisons, personalized recommendations, and other new features to the Play Store. Apple is testing several UI options for the Search tab on the App Store. AltStore PAL now provides iPhone users in the EU with access to third-party apps. Read more
ASO news digest for June 2024
Apple introduced win-back offers, deep links for custom product pages, App Intelligence, and other important updates at WWDC24. Google suspended the expansion of real-money games on the Play Store. Aptoide introduced its alternative iOS Game Store in the EU. Read more
WWDC24: 14 key updates for app developers
On June 10, Apple held the Worldwide Developers Conference (WWDC24) and announced many important updates. In our recap, we have compiled 14 updates that may impact app publishers. Read about win-back offers, icon customization, new AI capabilities for texts, emojis, and images, as well as other important innovations. Read more
ASO news digest for May 2024
At I/O 2024, Google announced that developers can now create custom store listings for specific search keywords. Store listings on Google Play now display screenshots, ratings, and reviews specific to each device type. Microsoft is planning to launch a mobile Game Store in July. Read the most important ASO news from the App Store, Google Play, and Microsoft. Read more
ASO news digest for April 2024
Apple Search Ads platform is now available in Brazil and eight other Latin American countries. Google Play Store Search tab redesign introduces a persistent bottom bar. AltStore appeared on iOS in Europe. Read the most important news for ASO specialists and app publishers in our latest digest. Read more
ASO news digest for March 2024
Apple unveiled new options for app developers in the European Union, including direct distribution from developers' websites. Google Play announced AI-powered FAQs and recent YouTube videos for game apps. Read all the latest news from the App Store and Google Play in our digest. Read more
How to use custom store listings on Google Play: 5 lesser-known tips
Custom store listings on Google Play help you share more about your app or game. You can set up who you want to show them to: for example, residents of a particular region or registered users who have not used your product for a long time. In this article, I'll share how you can use the tool differently to effectively test ASO hypotheses and improve your conversion rate from impressions to installations. Read more
Apple Search Ads in Brazil and around the World: How to Launch and Scale
On February 22, Apple announced that Apple Search Ads (ASA) is coming to Brazil and eight other Latin American countries. Now is a great time to acquire target users from ASA around the World or to prepare for the launch in Brazil. In this article, we'll discuss how a holistic approach to Apple Search Ads can be an essential driver of iOS app growth. Read more
ASO news for January 2024
Apple has officially allowed developers to use alternative app stores in the European Union, but the new rules have sparked developer outrage. Google will allow more real-money games on the Play Store. Read all the latest news from the App Store and Google Play in our digest. Read more
Step-by-step instructions on how to publish an app on Google Play Store
Google Play has 2.5 billion active users per month in over 190 markets worldwide, making it one of the best app stores for attracting traffic to your app. In this article, we will guide you through the process of publishing your app on the Play Store and how to promote it using ASO (App Store Optimization). Read more
ASO news digest for December 2023
ASO specialists observed an unexpected drop in app rankings in the App Store. Google may be testing a new version of search on Play Store. Read all the latest App Store Optimization news from the App Store and Google Play in our digest. Read more